Customers
With several well-known customers for its Retail Marketing and Advertising system, Universal Ad is actively recruiting retailers and their service providers to join the On Demand Promotions revolution.
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Schawk Retail Marketing - The world`s largest brand imaging solutions provider
"We reviewed the wide range of products available today and identified Universal Ad`s On Demand Promotions Suite as the superior application for retail ad production and automatic page building. The implementation of the Universal Ad system will enable us to pursue additional clients with our existing resources, which is mission critical to our go-to-market strategy. In addition, the ability to use sales and inventory analytics to optimize product assortment and ad placement, will provide an important point of differentiation between us and our competitors."
Daniel Morrissey, President of Schawk Retail Marketing
The challenge:
Like all retailers and retail ad agencies, Schawk Retail Marketing is facing a rapidly changing retail advertising market. The combination of a growing demand for highly targeted ads together with an increasing number of advertising channels, have created a multi-channel production capacity gap that proprietary systems and desktop layout applications simply cannot handle. In order to create a competitive technological edge that would also benefit their customers, Schawk decided to look for a software solution that would answer their new advertising production requirements.
The result:
The automated page production process provided by the On Demand Promotions Suite will help Schwak Retail Marketing and its retail clients jointly create effective ads that keep shoppers engaged and interested, produce as many highly targeted versions as they need, and immediately repurpose them for use across all media channels.
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Quad/Graphics - The world`s largest privately held printer
"With the Universal Ad system we can provide our customers with a way to streamline their ad design processes and efficiently create many more targeted versions, while still reducing their print production costs. The critical function that Universal Ad brings to the table is the ability to automate and integrate the entire retail promotions process – from merchandising and marketing to art/design and pre-press production – enabling a significant reduction in both time-to-print and operational costs."
Jim Mercier, Director of Digital Imaging
The Challenge:
Quad/Graphics` retail customers are facing an escalating problem. In order to keep consumers engaged and interested, they need to create an ever increasing number of highly targeted ads across many media channels. The problem is that most retailers are unable to reach these goals due to the time- and resource-intensive manual ad production processes they currently use, which cannot scale to the required level.
The Result:
The Universal Ad solution enables Quad/Graphics to automate and integrate the entire retail promotions process, leading to a significant reduction in both time-to-print and operational costs. Using the system their customers will be able to quickly close their ad production capacity gap and create as many quality ads as they need on multiple channels. Additionally, Quad/Graphics is deploying a hosted Universal Ad solution so users don’t have to make a capital investment to buy and maintain the software. Another key benefit of the Universal Ad system is the ability to use sales and inventory analytics to optimize product assortment and ad placement, building what Quad/ Graphics calls a “smart page”. As related production costs continue to increase and market pressures rise, it is of great importance that each ad must be as effective as possible in order to maximize their utility.
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Alpha 1 Marketing - A leading grocery marketing firm in New York
"The productivity gains we saw in the test convinced us that the Universal Ad solution can help our entire organization produce cost-effective and highly targeted promotions that really grab the consumer’s attention in the very competitive New York metro market."
Sara Marcy, Director of Information Technology
The challenge:
Alpha 1 Marketing previously used a mostly manual, resource-intensive and time-consuming process to produce weekly circulars for its customers, including Bravo, C-Town Supermarket and Stop 1, as well as a host of independent grocery stores. This created operational and managerial bottlenecks resulting in a range of production challenges. In addition, the company’s customers have been asking for more and more customization options for their promotional materials, an effort which requires even more resources.
The result:
Comparing existing processes with the new ones showed that the time it took to create one page was drastically reduced from two-to-three hours to less than 10 minutes. The Universal Ad`s Retail Marketing System was also used to produce the store order books in a fraction of the time.
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Shufersal - The largest retailer in Israel with over 200 stores
”Universal Ad`s system saved us over 65% in expenses and enabled us to reduce our promotions’ time-to-market and improve our competitive edge. They have proved to be a partner you can rely on.”
Adi Cohen, VP Marketing, Shufersal
The challenge:
Shufersal needed to gain an edge in their highly competitive market by getting relevant, timely and targeted product promotions to their customers on their preferred marketing channel. Before working with Universal Ad they were producing a single 16-page FSI (free standing insert) in two languages every two weeks by using an external ad agency.
The result:
By implementing Universal Ad`s On Demand Retail Marketing System, Shufersal moved their FSI production in-house and gained complete control of their digital assets and promotion production processes. Now, their small in-house production team releases two different FSIs every two weeks, each of them in five versions. Even considering their expanded capacity, Supersol has achieved dramatic reductions in the time-to-market of their promotions while reducing their production costs by more than 65%
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Office Depot - Israel`s largest office supplies retailer
”Universal Ad’s solutions have helped Office Depot Israel streamline its catalog content and publishing process, reducing production time and efforts by 75%.”
Lily Hela, Chief IT Officer, Office Depot Israel
The challenge:
Office Depot has always stood out with its strategy of effective product information management and fast response to the changing market needs. The retailer needed to meet the expanded needs of its large customer base and dramatically speed up production of their annual catalog, while simultaneously reducing associated operational costs. At the time, they were producing the catalog using an external contractor, a very costly and time-consuming process.
The result:
With Universal Ad`s On Demand Promotions suite, Office Depot Israel moved their pre-media production processes in house, reduced the time it took to produce their catalog from four months to less than four weeks, lowered production costs by 75%, and gained significantly improved control over their promotional processes and assets. Office Depot Israel has been a proud customer using Universal Ad`s Retail Marketing System since 2003.
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SuperPharm - Israel`s largest drugstore chain
The challenge:
SuperPharm was using an inefficient system - both time- and resource-consuming - for storing their tens of thousands of retail images and associated product data.
The result:
By upgrading their system to Universal Ad`s Retail DAM (part of the Retail Marketing System), SuperPharm has significantly reduced the resources and expenses required to maintain their product data and graphics.
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