Overview
Retail Promotions Automation:
Revolutionize Your Advertising
and Promotions Campaigns
Promotions and advertising have always been at the core of retail marketing, taking up a large part of every retailer`s budget. US retailers spent $113B on developing and executing their Advertising, Marketing and Retail Promotions plans in 2004, according to AMR Research.
With this in mind, it is quite surprising that insufficient efforts have been made to automate and streamline the mission-critical processes involved in planning, managing and creating advertisements and customer communications materials.
In fact, most retailers still create their advertising, marketing and promotions materials using manual, time-consuming and error-prone processes, significantly impeding their ability to get promotions to the market in a timely manner.
From an IT perspective, this area is typically seen as an isolated island completely separate from the rest of the retail organization. Advertising, marketing and retail promotions work is still performed on desktop graphic systems and other tools such as Excel, both of which are disconnected from the main corporate systems and databases.
Fully Automate Your Creative Efforts While Maintaining Complete Design Freedom
Universal Ad is set to revolutionize the Retail Promotions market with a breakthrough solution - the On Demand Promotions (ODP) Suite. Based-on patented technology and designed specifically for retailers and their service providers, such as ad agencies, and printers, ODP offers an incredibly rapid ROI and is the only product that:
- Fully integrates the three main aspects of the process – Creative, Ad creation Workflow and Data
- Maximizes efficiency by streamlining promotions planning and management
- Opens retail promotions-related bottlenecks across the entire organization
- Significantly reduces operational costs by 50% or more and time-to-market by up to 75%
- Expands promotional reach by automatically repurposing ads across multiple target channels
In the current economic situation and in this highly competitive environment retailers, ad agencies and printers cannot delay considering the cost savings and the competitive advantage that Universal Ad's ODP suite could provide to them.
Retail Promotions - Additional Information
For more information you can read our FourSteps on the Road to Successful Retail Promotions white paper, review the benefits of using Retail Promotions Software or Contact Us via phone or email.